Sunday, November 2, 2014

Think you’re eating healthy? You’re probably not.

We’re lingering over breakfast at the Kendall Hotel when we notice a man watching us. He looks distinguished, not creepy, so we get back to our food. My tablemates finish their meals — plates of fruit and bowls of oatmeal. I dig into some scrambled eggs with a side of melon half-moons.
We are journalists from Kansas City, Chicago, London, Toronto, Baltimore, and New York, and we’re in Cambridge for MIT’s annual Food Boot Camp, part of the school’s Knight Science Journalism programs. We’ve come to learn about all aspects of food science, from our increasing resistance to antibiotics to why it’s so hard to remove dangerous bacteria from spinach. Mostly, though, I suspect we’re here to learn why people get fat.
We had already spent two days learning about the history of e. coli, the regulatory holes in the food safety net, and the connections between climate change and crops by the time we encountered the breakfast spy. Later that day, we saw the man again.
His name is Gary Taubes, the bestselling author of “Good Calories, Bad Calories: Fats, Carbs, and the Controversial Science of Diet and Health” and “Why We Get Fat: And What to Do About It.” He is the founder of the Nutrition Science Initiative, and one of the few people not afraid to go on Dr. Oz’s show and tell him he’s wrong. And he was about to call me out for eating cantaloupe.
“You were the one eating melon this morning, right?”
I told him I was.
He smiled, and then he launched in: Everything we thought we knew about nutrition is wrong, he said. We have no reason to restrict saturated fat; we should be cutting sugar instead. There is sugar in melon, and in all fruit. Given the choice, I should have picked bacon, not melon.
Taubes revealed that he had eaten eggs and bacon for his breakfast. He might drop dead of a heart attack someday, he said, but he will not get diabetes.
What Taubes didn’t know was that I had recently lost 40 pounds. I chose the melon after calculating the harm of consuming the Kendall’s other appealing choices — the scones, the granola, the yogurt. I had come to Food Boot Camp, in fact, to learn not just why Americans got fat, but why I had.
So I told Taubes and the 20 other journalists in the room. I explained I had given up so many tastes that had given me pleasure — crusty bread, sweet lemon cake, even my morning cereal. Fruit was all I had left. Take it away, and my diet would be grilled chicken, eggs, cashews, and spinach. And after our recent e. coli lesson, spinach was not long for the list.
I felt relief after my confession. My new friends at MIT only knew me as an average-size woman. They hadn’t seen who I had been, a woman who could just barely still shop at the regular clothing stores.
I was embarrassed that I was fat, but mostly, I was just confused.
I’m 42 years old and I’ve never had a fast-food hamburger. I don’t like french fries. I don’t drink soda, or lemonade, or really anything but water and coffee. I exercise regularly, too. Yet I seemed to put on a few pounds every year.
Then I had my first child. I gained 27 pounds. I hung onto the weight for five years, finally losing it just before becoming pregnant with my second child. This time, I gained more than 40 pounds.
Just when I had decided it was easier to be fat, my older daughter and I went to an amusement park, where I couldn’t fit on a ride. Granted, it was a children’s park, and most of the problem stemmed from my engorged breasts. But feeling fat at an amusement park is a recipe for depression. The next day, I stopped nursing my 1-year-old and vowed to lose the weight.
I attacked the problem like a reporter and sought out the facts. During this research I discovered Taubes and his books. And I realized that what I’d been told my whole life about food was a lie.
Specifically, all calories are not created equal. Sugar is the culprit for our increasing obesity, not fat, Taubes and other nutrition experts now say. And nothing good comes from consuming white flour.
And exercise? It is good for you for all sorts of reasons, but exercise alone does not lead to weight loss.
My diet of foods I thought were good for me — things like whole-grain crackers and breads and low-fat sweets — would slowly kill me if I did not change it.
I wanted to know more. So I applied to Food Boot Camp, where we learned that Americans are eating an average of 523 more calories each day than they did in the 1970s. Sugar makes up most that difference, and it’s in everything.
Sodium, too, is a contributor to weight gain. Most people assume that if you don’t add salt to your food, you’re fine. But sodium is a preservative. Insidious and often tasteless, it lurks in products like milk, cheese, and cookies. On average, we eat 3,500 milligrams per day. We should eat 2,000. One turkey sandwich on wheat bread with hummus — hold the sprouts — contains about half of our daily allotment.
My confession about my weight loss led others to open up. Two fellow Boot Campers had lost 40 pounds and gained it back. A woman my age lamented her frustrating battle against her metabolism. Another confessed she had reached her ideal weight after giving birth, only to find she had to starve herself to maintain it.
We were all navigating this difficult terrain. And if we, the science journalists, couldn’t figure it out, we didn’t have much hope of communicating a path to wellness for our readers.
Food Boot Camp crystallized something I had long suspected: Our weight gain as a nation was in some ways pre-ordained. Even if we all follow the same guidance on balanced eating, we are not all built the same. In many cases, we were doing what we were told; but we had gotten bad information.
I returned home from the week-long camp committed to reducing sodium in my diet but confused about fruit. I checked labels. If an item had more than 100 milligrams of sodium, I put it back. Within a few weeks, I’d lost about 10 pounds. Good thing — MIT had fed us well and I had gained four pounds during Food Boot Camp.
Without sodium-laden cheese and cold cuts and with limited pathogen-prone spinach, my diet was sparse. Breakfast might be an apple with peanut butter and a handful of cashews, lunch a salad with more cashews, and dinner a piece of chicken with a baked sweet potato.
I e-mailed Taubes with questions about fruit, and he graciously replied. I knew that fruit has sugar, but I don’t think it was what made me fat. How could it? Isn’t “Five Fruits a Day” a healthy-eating mantra?
Taubes explained that, for people who are naturally slender (like Dr. Oz), fruit might be fine, especially if those people cut more dangerous refined carbohydrates from their diets. But as I could clearly see, not all metabolisms are created alike. Taubes said he tends to gain weight when he eats fruit, but not, apparently, when he eats bacon.
About five months after the boot camp, my father had a mild heart attack and his doctor told him to lose 20 pounds. He planned on doing it on a low-fat diet, as he’d done before: Cottage cheese and cantaloupe, whole-grain breads and low-fat crackers, grain-rich breakfast cereals, and 100-calorie granola bars.
He looked at me from his hospital bed and told me that my weight loss had made me almost unrecognizable. I told him I’d never worked harder to lose weight, but I was now convinced that the only way to do it was to nearly eliminate carbohydrates and sugar. I did it and he could, too.
But my dad said that wasn’t an optimal diet for heart patients. Given his condition, I didn’t want to argue.
But the next week, my father called to tell me I had been right: He’d been researching, too, and the science literature had changed. It was the carbs that had to go from his diet. He had already started a new eating plan and had lost two pounds.
When my father spoke of the “literature,” he meant the scientists who study nutrition and the writers who have helped spawn a more honest dialogue about it. They are people like Robert Lustig, author of “Fat Chance”; Michael Moss, author of “Salt, Sugar, Fat”; and of course, Gary Taubes. I’m grateful to them all, especially Taubes. His work is upending decades of nutrition science. His legacy will be one of reducing obesity and weaning us from a sugar addiction we hardly knew we had.
Still, I’m really hoping he’s wrong about the melon.

Ones To Watch: Fresh to Order

As its name suggests, this Atlanta-based fast casual focuses on upscale menu items made to order for each guest
Quick service restaurant concept Fresh to Order makes healthy fresh food.
FRESH TO ORDER
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“Fast fine” is the way Fresh to Order founder and CEO Pierre Panos describes the Atlanta-based concept he created in 2006. “It’s nicer than fast casual, but not fine dining,” he says.
With a background in fine dining, Panos sought to offer a fresh, quality product to a mass market for around $10. He spent a year and a half working on the menu with Jesse Gideon, corporate chef and COO of Fresh to Order, to determine whether the idea of fast fine was possible.
“The solution was finding center-of-the-plate items that wouldn’t break the bank, and serving right-sized portions,” Panos says.
The concept’s mission is to provide incredible food and service in less than 10 minutes for around $10. Panos says the restaurants have hit the time goal with few minutes to spare and, after eight years, still come close on the price goal. An average ticket at Fresh to Order comes in at $11.
“When we track our times, it’s under seven minutes,” he says. “If we go over 10 minutes, warning bells go off and we get out and apologize to the customer and give out coupons.”
The Fresh to Order menu has three basic categories: salads, panini sandwiches, and long plates, which include a protein, starch, and vegetable or salad. One example is the Grilled Salmon in a black bean orange sauce with baby greens, roast corn peanut relish, and wheat berry rice. Other long plate offerings include the Brown Sugar Roast Pork Loin with slow-roasted sweet mashed potatoes and apricot chutney, and the Bourbon Filet Steak with balsamic Cabernet reduction, garlic jack grit cake, and baby greens.
Fresh to Order
CEO: Pierre Panos
HQ: Atlanta
Year Started: 2006
Annual Sales: Undisclosed
Total Units: 15
Franchise Units: 7
As the name suggests, these meals are served on long rectangular plates for both presentation purposes and flavor.
“The reason we have long plates is that people eat with the eyes and presentation is important,” Panos says. “You get a perfect bite all the way across. As you dig down into the food, you get a little bit of everything.”
One also gets a little bit of everything with the Asian Salad, which features mixed greens, candied walnuts, tomatoes, sesame seeds, avocado, pickled ginger, crispy noodles, mandarin oranges, and mixed nuts. Almond-rosemary crusted tuna is a popular addition to the salad.
On the panini menu, the Smokey Southwest Chicken Panini is popular. It is filled with spicy grilled chicken, cheese, tortilla crisps, lettuce, and Southwest ranch dressing.
Standard fountain soft drinks are available to accompany meals, but so are more upscale beverages like wine and beer by the glass and bottle, as well as a variety of iced teas and fresh vanilla mint lemonade.
Along with the menu, the décor inside Fresh to Order restaurants is more upscale than at a typical fast casual, Panos says, with warm earthy colors, natural wood, and thoughtfully placed lighting. The only visible stainless steel is in the open kitchen.
“When they look into the kitchen, guests see the cooking flames, and that denotes warmth,” he adds.
Like any fast casual, guests at Fresh to Order place their order at the register. “Our service is a notch above,” Panos says. “The register people will go over the menu with you; then you see the action of the open kitchen and see your food being made fresh. Once you sit down, someone brings you drink refills, runs your food out to you, and clears your plate away.”
Because food preparation can be somewhat complex, the kitchen staff trains for 30 days before a location opens, Panos says. After training, he adds, labor costs are not much higher for Fresh to Order than for other fast-casual restaurants.
Panos says Americans are learning that they need to eat a certain way, and Fresh to Order is meeting that need. “We are slowly trying to educate consumers,” he says. “In 2006, a lot of people didn’t get it, but they are coming around. Fresh, high-quality food is the kind of food our guests want, and our kind of guests do not want huge portions.”
Fresh to Order also offers a wide selection for vegetarian and gluten-free diners, including various salads and long plates, which Panos says people appreciate “and come in more often [for]. They also tend to be more vocal on social media.”
Panos says there are plans to grow Fresh to Order by eight to 10 stores in 2015. Beyond that, the goal is to average 12 new stores a year, reaching about 70 stores in five years. Targeted territories for 2015 include Texas and the Washington, D.C., area.
“We have proven that the concept works in a whole lot of places, both urban and suburban,” Panos says. “The demographic just has to fit the concept of our being a little healthier and a little higher priced.”

60% Of Consumers Believe That Food Manufacturers Have A Role To Play In Helping Them Eat Healthy - Dunnhumby Study

European Supermarket MagazineAn impressive 60 per cent of consumers believe that food manufacturers have a role to play in helping them lead a healthy lifestyle, according to new research.

The ‘Healthy, Wealthy & Wise’ report, published by customer science company dunnhumby,  also revealed how over 70 per cent of those taking part in the study feel that we are less healthy than previous generations.
There has been a significant increase in the number of consumers making healthy eating a priority with the majority of people surveyed admitting they plan to eat more healthily over the months ahead.
The report evaluated shopping habits of seven million consumers and surveyed more than 8,000 people in eight countries.
It revealed that approximately a quarter of shoppers globally are very committed to health, based on their purchasing behaviour, up 38 per cent since 2009.
The research also indicates that this increased spend on healthy food is likely to have been prompted by growing concern about unhealthy lifestyles.
Consumers now believe what you eat affects how you feel with 89 per cent agreed or strongly agreeing, associating ‘natural’ with ‘healthy’, considering fresh fruit and vegetables as healthier than the frozen equivalents, and wanting locally-sourced foods wherever possible.  
Those taking part in the study identified checking the ingredients list, checking the nutritional information and prior knowledge of the product as the key factors in helping them to recognise healthy items.
Attitudes towards labelling was also analysed with 44 per cent saying that labels help them identify healthy products.
Speaking on the release on the report, Julian Highley, global director of customer knowledge at dunnhumby, said that healthy eating has climbed the agenda among consumers across the globe over the last five years.
"It is vital that brands and retailers cater to this desire for healthy options through the development of new products and the creation of store layouts that assist shoppers in their healthy eating aims,” he said.
David Wood, group managing director for health & wellness at Tesco, commented: “It’s encouraging that customers are increasingly seeking both healthier options and looking to food retailers to help guide them in their choice."
That’s why making it easy for customers to lead a healthier lifestyle is central to Tesco's plan - introducing shop-floor nutritionists, removing sweets from checkouts and making healthier product choices more prominent in-store, he said.

Against the grain

A growing desire to avoid gluten is changing the food industry

MCDONALD’S is by no means the most accommodating of fast-food chains to people with special dietary requirements. Many of its restaurants in America and Britain do not even serve a meat-free burger for vegetarians. But in a week-long trial ending on October 21st, the chain’s British outlets offered a new burger whose fillings did not contain gluten, an allergen commonly found in wheat, with a view to making the new product a permanent addition to its menu.
At first, that may seem to be an odd decision. Vegetarians outnumber those who avoid gluten. But the food industry is finding that there is no longer much money to be made in making meat-free products. Sales of alternatives to meat have flattened in America in real terms since 2008; in Britain they have plunged by a third.
For intolerant shoppers
Consumer demand for products without gluten, however, is rising rapidly. Health-conscious Americans were first to avoid it in significant numbers. Sales of gluten-free food and drink there have surged from $5.4 billion to $8.8 billion over the past two years, according to Mintel, a market-research firm. They are set to grow a further 20% by 2015. Europe is now quickly catching up: there is double-digit sales growth in most countries, with Britain leading the way. This makes for tasty business. Sales in America of food untainted by gluten are forecast to grow by a further 61% by 2017, with similar increases expected in other rich countries.
Shops have reshuffled their shelves and restaurants rewritten their menus to keep up with demand. Big supermarkets have been slimming down their range of vegetarian products and are stocking more gluten-free lines. Even small convenience stores in remote parts of rural Ireland and Italy now stock ranges of gluten-free bread and cakes. Restaurants, in particular, have rushed to launch menus that banish the stuff. The number of options that leave out gluten in British restaurants has tripled since 2011, says Emma Read at Horizons, a data firm. That is less because restaurateurs fear losing bookings from diners who want to avoid gluten, but more that they worry that their family and friends will not come along either.
Yet some retail analysts fret that the wheat-free bubble will eventually burst, as it already has for meat substitutes. Many doctors say that only a few of the one-in-ten households that now regularly buy such products have a member with coeliac disease and a medical need to avoid gluten. But research from Monash University published last year shows that many more people may be sensitive to other allergens that are found in wheat. And according to a survey by Kantar, a research firm, only 22% of people who buy gluten-free food say they do so for non-medical reasons. This could be one foodie trend that turns out to be much more than a fad.

Top 5 trends in food and beverage for 2015

Shaun Weston30 Oct 2014
The top trends likely to impact the food industry in 2015 and beyond have been identified by Innova Market Insights from its analysis of key global developments in food and drink launch activity worldwide.
In previous years, the market researcher has consistently identified upcoming trends to watch, including 'Sustainability' in 2008, 'Free-From Rises' in 2010, 'Return to Softer Claims' in 2011, and 'Location, Location, Location' in 2012, all of which have developed further and continue to have a significant effect on the industry.
"The move from 'clean' to 'clear' labelling is a key trend for 2015, reflecting a move to clearer and simpler claims and packaging for maximum transparency," said Lu Ann Williams, director of innovation at Innova Market Insights. "Meeting the needs of the Millennial consumer has also become a key focus, as has targeting the demands of the gourmet consumer at home, re-engineering the snacks market for today's lifestyles and combating obesity with a focus on positive nutrition."

Top food and beverage trends for 2015 are led by:

  1. From Clean to Clear Label. Clean label claims are tracked on nearly a quarter of all food and beverage launches, with manufacturers increasingly highlighting the naturalness and origin of their products. With growing concerns over the lack of a definition of 'natural', however, there's a need for more clarity and specific details. Consumers, retailers, industry and regulators are all driving more transparency in labelling.
  2. Convenience for Foodies. Continued interest in home cooking has been driven by cooking shows on TV and by blogging foodies. It's seen as fashionable, fun and social, as well as healthy and cost-effective. It has driven demand for a greater choice of fresh foods, ingredients for cooking from scratch and a wider use of recipe suggestions by manufacturers and retailers.
  3. Marketing to Millennials. The so-called Millennial generation, generally aged between 15 and 35, now accounts for about a third of the global population and is tech savvy and socially engaged. They are well informed, want to try something different and are generally less brand loyal than older consumers. They want to connect with products and brands and know the story behind them.
  4. Snacks Rise to the Occasion. Formal mealtimes are continuing to decline in popularity and growing numbers of foods and drinks are now considered to be snacks. Quick, healthy foods are tending to replace traditional meal occasions and more snacks are targeted at specific moments of consumption, with different demand influences at different times of day.
  5. Good Fats, Good Carbs. With concerns over obesity, there is a growing emphasis on unsaturated and natural fats and oils that has seen rising interest in omega-3 fatty acid content, as well as the return of butter to favour as a natural, tasty alternative to artificial margarines that may be high in trans fats. In the same way, naturally occurring sugar is being favoured at the expense of added sugars and artificial sweeteners.