Target looks for a home run with new Fenway store
OCTOBER 17, 2014
There isn't going to be any World Series celebration this year around historic Fenway Park, but Bostonians do have something to look forward to next year other than spring training. Target is building a CityTarget store — the first of the company's urban concept on the East Coast — a homerun trot away from Fenway's Big Green Monster.
Typically, CityTarget locations are smaller than standard Target stores to fit tighter urban spaces. But the new Boston location will be twice the size of other CityTargets, covering 160,000 square feet over four floors. The store will have a lobby on the first floor and a stock room on the top. Shoppers will take escalators and elevators to get to merchandise on the second and third floors.
As with its other locations in Chicago, Los Angeles, Portland, San Francisco and Seattle, the new store will feature groceries to drive store traffic while passing on items such as lawn furniture that don't make a lot of sense for city dwellers. Products such as dog food will be sold in smaller bags to accommodate apartment living.
Finding the right spot was critical for the retailer. According to a Boston Business Journal report, Target said no to two other locations last year, including the former Filene's building.
Kamau Witherspoon, Target's senior director of store operations, told The Boston Globe that the busy area and close access to a train stop made the Fenway location ideal for the company.
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