Total consumer spending will reach a record $7.4 billion this Halloween.
According to the National Retail Federation, the average person will spend $77.52 in 2014, compared to $75.03 in 2013.
Here’s a Halloween by the numbers breakdown of how that money will be spent.
“As one of the fastest-growing consumer holidays, Halloween has retailers of all shapes and sizes preparing their stores and websites for the busy fall shopping season,” said NRF President and CEO Matthew Shay. “There’s no question that the variety of adult, child and even pet costumes now available has driven the demand and popularity of Halloween among consumers of all ages. And, with the holiday falling on a Friday this year, we fully expect there will be a record number of consumers taking to the streets, visiting haunted houses and throwing unforgettable celebrations.”
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