Food-delivery site Peapod expands to five boroughs
The online grocery wars are heating up in the Big Apple, with service to shoppers now extending to every last neighborhood.
Peapod, a food-delivery site that’s owned by the parent of Stop & Shop, has expanded its coverage area to every ZIP code in all boroughs, The Post has learned.
Backed by the buying clout of Netherlands-based Ahold, Peapod is widening its footprint as it goes head-to-head in the city with rivals like FreshDirect, Instacart, Amazon and Delivery.com.
“This is not a pure Park Slope proposition,” Carrie Bienkowski, Peapod’s chief marketing officer, told The Post. “Our growth in Queens and The Bronx has been really robust. We don’t want this to be a niche proposition for a couple of select ZIP codes.”
Only FreshDirect also offers citywide grocery delivery. Delivery.com, which last week announced a partnership with Google, has “a large presence” in all five boroughs, a spokeswoman said.
Amazon and Instacart are currently focused on Manhattan and Brooklyn.
“We position ourselves as a suburban supermarket solution for New York City,” said Peapod Vice President Peg Merzbacher, contrasting the company with pricier services that hawk exotic meats and artisanal cheeses.
“And like supermarkets, we do weekly sales and coupons — we match what you would have gotten if you were in New Jersey, Westchester and Long Island,” she said.
Peapod also has struck partnerships with local suppliers including Balthazar Bakery, Carousel Cakes, Gotham Greens and D’Artagnan meats.
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