Loblaw and Uber this week announced a promotion whereby Uber will provide a free ride for shoppers to and from click-and-collect shopping points operated by Loblaw.
All participants in the free ride program between April 14 and April 20 will receive a $10 gift card good toward their next Loblaw purchase and all are eligible for a drawing for a $1,000 gift card, the companies said.
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Ride free to @LoblawsON Click & Collect in and win $1K in groceries http://blog.uber.com/loblaws 
Loblaw, Brampton, Ontario, offers click-and-collect Internet shopping at three locations. The deal comes as Uber, the digital ride-sharing platform, is facing local opposition to its expansion to Toronto, reports noted.