Google takes on Amazon with its Express grocery delivery service: Pilot scheme will ship milk, eggs and other fresh foods
- Google Express launched in 2013 by offering non-perishable goods
- It is expanding fresh items in test markets in LA and San Francisco
- Google has not revealed when the service will roll out to other states, or into the UK and other international countries
Google is adding fresh foods to its grocery delivery service, ramping up its challenge to Amazon and a long list of delivery startups.
The tech giant said Google Express - which launched in 2013 by offering non-perishable goods - would include a range of fresh items in test markets in the Los Angeles and San Francisco areas.
'Everyone wants milk delivered with their cookies, that's why we're excited to start adding fresh groceries to Google Express,' said product manager Prabhu Balasubramanian.
Google Express, which launched in 2013 by offering non-perishable goods, will now include a range of fresh items in test markets in the Los Angeles and San Francisco areas. The service lets people shop at US stores including Target and Costco, all in one place and arrange deliveries from each store
He said consumers liked the service but that 'we've also heard your feedback that you'd love for Express to help you check off your entire grocery list, including fruit, vegetables, meat, seafood, dairy, and frozen foods.'
'Whether you need to restock your pantry, get some ingredients for tonight's dinner, or just need some help carrying the heavier stuff - all you have to do is place your order, and we'll take care of the rest,' he said in a blog post.
Google Express, which is offered in a handful of US cities, takes a delivery charge of $3 for members and $5 for non-members.
Google Express takes a delivery charge of $3 for members and $5 for non-members. People can pay using Google Payments online or through an Android and iOS app. The trial regions of LA and San Francisco include the Pacific Palisades, Westwood and Marina Del Rey, the Financial District, Mission and Potrero Hill
Google has ramped up the service as Amazon has expanded its grocery delivery program to include fresh items. It is not known when Google Express (grocery selection pictured) will roll out to other states, or into the UK and other international countries
It lets people shop at stores including Target and Costco, all in one place and arrange deliveries from each store.
People can pay using Google Payments online or through an Android and iOS app.
The trial regions of LA include the Pacific Palisades, Westwood and Marina Del Rey.
In San Francisco, the trial will be available in Financial District, Mission and Potrero Hill.
It is not known when the service will roll out to other states, or into the UK and other international countries.
Google has ramped up the service as Amazon has expanded its grocery delivery program to include fresh items.
Last month, reports claimed Amazon was looking to partner with Ocado to bring its full grocery service to the UK.
Amazon, whose expanding empire spans book-selling to film-making, already offers its Pantry delivery service to Amazon Prime subscribers.
Both online giants are competing against a wave of startups in the US and around the world that offer fast grocery delivery, with the help of mobile applications.
Read more: http://www.dailymail.co.uk/sciencetech/article-3451696/Google-makes-fresh-push-grocery-delivery.html#ixzz40WNaEYsi
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