Dunnes Reclaims Top Spot In Irish Grocery Market

20th November 2017

The latest grocery market share figures from Kantar Worldpanel in Ireland, for the 12 weeks ending 5 November 2017, reveal that Dunnes Stores has returned to the top spot for the first time in nine months, capturing a 22.4% share of the market.

David Berry, director at Kantar Worldpanel, commented: “Dunnes Stores traditionally posts a strong performance towards the end of the year and 2017 is no exception. While growth of 1.4% compared to this time last year is slightly behind the market average, shoppers have spent almost €2 more per trip this period, which has been enough for the retailer to edge ahead of the competition.”

SuperValu is in the second spot with a 22.0% share of the market – in line with last month – though larger basket sizes have contributed to a sales improvement of 0.5%.

The strongest growth this month has come from Tesco, as Berry explained: “Tesco’s sales are 5.1% higher than they were this time last year, which has lifted its share of the market from 21.3% in 2016 to 21.9% today. The retailer is the only one of the top five not to lose shoppers this year, and customers have been tempted in by lower prices. On average, consumers have paid 2% less than this time last year and in turn this has contributed to shoppers making bigger trips and returning to store more often.”

Meanwhile, Aldi and Lidl both continued to see sales grow ahead of the market – up 2.9% and 3.8% respectively. Unusually, Lidl performed well in branded goods, particularly in the alcohol, biscuits and confectionery aisles as shoppers gear up for the festive season.

Kantar Worldpanel’s data showed that grocery market inflation stood at -0.2% for the 12 week period, in line with the previous month.

NAM Implications:

• More importantly, the combined sales of Aldi & Lidl give the discounters No. 1 share (23.1%) of the market…
• …and growing faster than the mults…