McDonald's has teamed up with Kraft Foods Group to offer packaged McCafe coffees at retail, beginning in early 2015. The new offerings will be available in roast and ground varieties in 12-ounce bags, as well as on-demand single cups.
Made with 100 percent Arabica beans, flavors will include Premium Roast, Breakfast Blend, French Roast, Colombian, Premium Roast Decaf, French Vanilla, Hazelnut and French Roast Whole Bean.
"In a competitive category that is growing rapidly and changing every day, this new partnership with McDonald's represents a whole new era in the world of at-home premium coffee," said Nina Barton, VP of coffee for Kraft Foods. "This partnership will allow us to leverage each company's best-in-class capabilities, putting us in a prime position to drive further category growth and deliver one of America's largest, fastest-growing coffee brands to coffee lovers nationwide."
McCafé varieties will be available in grocery, mass merchandise, club and drug retail locations.
No comments:
Post a Comment