• H-E-B plans to open a new 118,000-square-foot store in August at Bulverde Marketplace, a retail center being developed by local firm Fulcrum Development on the southwest corner of Loop 1604 and Bulverde Road. Photo: Courtesy / H-E-B
Photo: Courtesy / H-E-B
 
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H-E-B plans to open a new 118,000-square-foot store in August at Bulverde Marketplace, a retail center being developed by local firm Fulcrum Development on the southwest corner of Loop 1604 and Bulverde Road.
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H-E-B plans to open a new 118,000-square-foot store in August at Bulverde Marketplace, a retail center being developed by local firm Fulcrum Development on the southwest corner of Loop 1604 and Bulverde Road.
H-E-B customers will soon be able to pick up their groceries curbside then swing their car through a drive-thru to pick up barbecue made in-store at a new San Antonio store opening in August.
The drive-thru at True Texas BBQ — the San Antonio-based supermarket chain’s new barbecue restaurant — will be a first for H-E-B, company spokeswoman Dya Campos said Wednesday. None of the company’s other in-store restaurants offer drive-thru service.
 
True Texas BBQ, which will also serve breakfast, will open as part of a new 118,000-square-foot store that will anchor Bulverde Marketplace, a retail center being developed by local firm Fulcrum Development on the southwest corner of Loop 1604 and Bulverde Road. Campos said the fast-casual restaurant will serve “fresh, natural meat” smoked in the store as well as tacos with freshly-made tortillas and eggs during the breakfast rush.
 "Even if families don't need to necessarily do a full shop, the True Texas BBQ will be a spot where families can go and dine together and enjoy what is arguably some of the best barbecue in Texas," Campos said.
H-E-B, like other retailers, is working to add features that make shopping more convenient for customers. The company is expanding its curbside delivery service — which allows customers to place orders online and pick them up at a later time — to the Bulverde store and a new 93,000-square-foot store opening in October at the intersection of Alamo Ranch Parkway and Alamo Parkway on the city’s far West Side. 
The service is currently available at 22 H-E-B stores including four in San Antonio, according to the company’s website. Both new San Antonio stores will feature Optical by H-E-B, the supermarket chain’s prescription eyewear offering, previously only available at two stores in Hutto and Spring.
And, H-E-B will expand its convenience store portfolio at the Bulverde location with its own food offerings, filling station and car wash. H-E-B currently has nine convenience stores in Texas with six in the San Antonio area. Texas Department of Licensing and Regulation records show construction on the convenience store is slated to cost $3 million.
Construction of the Bulverde and Alamo Ranch stores cost about $12.7 million and $17 million, respectively, according to listings with the Texas Department of Licensing and Regulation.
H-E-B bought the 16.27-acre plot at Alamo Ranch Parkway in 2012, according to Bexar County Appraisal District records. The lot, about 2 miles west of the newly opened Santikos Casa Blanca movie theater, was appraised at $4.7 million in 2016.