Aldi launches wine by the case home delivery service where the cheapest box costs just £20.94 (but you’ll have to pay £3 for the courier)
- Cut-price German supermarket is offering thrifty shoppers the chance to order cases of wine via home delivery service
- Cheapest case on offer is Toro Loco Spanish Rose at £20.94
- One in 13 bottles of wine bought in the UK last year were from Aldi
- Company says 'Specialbuy' products will be available by early summer too
Cost-conscious wine drinkers will soon be able to get their favourite cut-price tipple direct to their door after budget supermarket Aldi announced it's finally venturing into the online shopping market.
The German grocery goliath's website is now selling wine by the case and will eventually offer food shopping online in a bid to further boost profits.
It's a move that is likely to strike fear into rival supermarket chains which have seen the store boom in recent years with its wallet-friendly groceries.
Scroll down for video
Drink to your door: Budget German supermarket Aldi is hoping that its cash-conscious customers will order their favourite supermarket wines by the case straight to their home
Prosecco by the case? The company has won plaudits for its wines in recent years including the Grand Mori Prosecco, £11.99 (left) and a New Zealand Pinot Noir, £6.99, (right)
The cheapest box that will be available to consumers is a six-bottle case of Toro Loco Spanish Rose for £20.94, while their priciest offering is a six-bottle case of Champagne Blanc de Blanc 2010 for £119.94.
The supermarket's wine selection will be available for both home delivery and pick-up from the CollectPlus parcel service. Delivery is free for orders over £50, but shoppers making smaller orders will be charged £3.
Last year, one in thirteen bottles of wine drank by UK consumers was bought at the cut-price store which, says company CEO Matthew Barnes, makes offering boxes of wine for delivery a 'logical' starting point for online deliveries.
The company said its 'Specialbuys' - weekly offers on a variety of goods from cycling clothes to camping gear - will also be made available to consumers online between April and June.
As well as the bestsellers from shops, the new website - the result of a £35 million investment - will feature online-only exclusives.
Although shoppers in England, Scotland and Wales will be able to order from the store - whether they live near an Aldi or not - deliveries are not available in Northern Ireland.
Delivery is £3 for a case worth under £50 or free for wine over that price...with the cheapest case coming in at £20.94 for a box of Toro Loco Spanish Rose
Just a click away: Supermarket giants such as Tesco, Sainsbury and Waitrose are likely to fear the German brand's venture into the world of online shopping
Matthew Barnes, CEO of Aldi UK, said: 'In 2015, Aldi was named Multiple Wine Retailer of the Year and one in every 13 bottles of wine purchased in the UK was bought from an Aldi store.
'Starting with wines is a logical first step for us. It's a stand-out category for Aldi and often the entry point for customers who haven't shopped with us before.
'We regularly receive feedback from customers who are astonished by the outstanding quality of our wines and so we're particularly keen to expand their availability into new parts of the country where we don't currently have physical stores.'
The move forms the next step in the budget challenger's bid to rival Tesco, Asda, Morrisons and Sainsbury's.
Would you wear clothes from Aldi to work? The budget supermarket chain is launching its first officer appropriate fashion line - with an entire outfit costing just £26.97
Last week the company announced that it was also launching office wear, with formal clothes available to buy from just £2.99.
The supermarket's first office-appropriate fashion line includes an entire outfit that costs just £26.97.
With the range starting from only £2.99 for a pair of sheer ladies' tights, the price-friendly retailer will help cut the cost of workplace garments.
It is believed shoppers will be able make enormous savings of up to 52 per cent compared to other leading high-street stores, Marks and Spencer and Next.
Despite announcing its first fall in profits in five years in September, Aldi bounced back with a bumper boost in sales over Christmas, announcing a 30.1% increase in sales in the 12 weeks up to December 23 compared to the previous year.
The supermarket currently operates more than 630 UK stores and plans to open a further 83 this year. It remains on course to reach 1,000 stores by 2022.
A pair of ladies' either flat or heeled black boots will set retailers back a purse-friendly £11.99
No comments:
Post a Comment