Publix
No. 1 on list of Florida's most valuable brands
Monday, July 11, 2016 1:31pm
SCOTT
KEELER | Times
Publix was tops among the 17 Florida companies that made the
Brand Finance U.S. 500 list. Publix’s brand grew by 10 percent this year to
increase its value to $6 billion.
Publix
is Florida's most valuable brand, according to Brand Finance, a brand valuation
and strategy consulting firm, which ranked the 500 most powerful and valuable
U.S. brands.
Chalk
it up to the Publix subs and the weekly BOGOs. Publix was tops among the 17
Florida companies that made the Brand Finance U.S. 500 list. Publix's brand
grew by 10 percent this year to increase its value to $6 billion.
Miami-based
Burger King was Florida's second most valuable brand with a total value of $4.5
billion. Royal Caribbean International was third at $3.4 billion. Norwegian
Cruise Line was the state's fastest-growing brand, with a 52 percent increase
to $2.3 billion.
St.
Petersburg-based Jabil, a manufacturing design and production company whose
customers include Apple, ranked No. 7 in Florida.
California
had the most brands on the list with 72, while New York was No. 2 with 68
individual companies. Silicon Valley's tech scene helped California rise to the
top this year and contributed $650 billion in total combined value, according
to a press release. Florida's combined brand value came in at $39.1 billion.
Apple
continued to dominate the list and remains the most valuable brand in the
world. California-based Disney is the country's 14th most valuable brand this
year at $32 billion.
Every
year, Brand Finance evaluates thousands of companies in the U.S. for its annual
Brand Finance U.S. 500 ranking. The agency ranks companies by industry and
against other brands worldwide.
Lakeland-based Publix recorded $32.4 billion sales in 2015, a 5.9
percent spike from $30.6 billion in 2014. Net earnings for the year were $2
billion, an increase of 13.2 percent from 2014
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