BJ’s to Drive Omnichannel Growth With CommerceHub

Platform will bolster online assortment, fulfillment, delivery

August 2, 2016, 02:20 pm

BJ’s Wholesale Club has chosen the unified platform of CommerceHub, a distributed commerce network for retailers and brands, to increase omnichannel growth. The network, which includes thousands of brands and distributors, will help BJ’s provide club members with value and products.  

“We’re committed to delivering uncompromising value to our members, and CommerceHub is a strong partner,” said Jackie Cunningham, VP of e-commerce at Westborough, Mass.-based BJ’s. “Its simplified platform, robust technology and extensive network allow CommerceHub to help us manage our existing network and onboard new vendors as we continue to meet our members’ unique demands.”

CommerceHub will implement its virtual inventory solution at BJ’s. The platform will coordinate the process of buying, storing and shipping inventory from CommerceHub’s network of about 9,500 drop-ship suppliers that receive orders and ship products directly to consumers. BJ’s also plans to implement CommerceHub’s customer-centric performance measurement capability to help provide greater visibility and control over supplier network compliance for timely shipments and deliveries.

“The pace of commerce means consumers expect to move easily between online and offline,” noted Frank Poore, president and CEO of Albany, N.Y.-based CommerceHub. “We grasp the specialized needs of BJ’s connected membership base. Establishing the infrastructure to offer the right products and smoother delivery allows us to mirror their members’ offline experience across channels, adding another dimension to the retailer’s already multifaceted offerings.”

In 2015, the network of trading partners powered an estimated $11.6 billion in gross merchandise value (total economic value of goods) via CommerceHub’s platform.

Wholly owned by affiliates of Leonard Green & Partners, CVC Capital Partners and its management team, BJ’s operates 213 warehouse clubs and 128 BJ's Gas locations in 15 states.