Colorado Proud campaign to find local fruits & veggies (sorta like Pokémon Go)
The Colorado Department of Agriculture is launching a month-long “Follow Your Fruits & Veggies Journey” across the state to acquaint consumers with the variety and abundance of produce grown in the state.
You can think of it as a variation n the Pokemon Go game.
The campaign, which starts Monday, Aug 1, and runs throughout the month of August, is part of the department’s Colorado Proud campaign, which encourages buyers to focus on locally grown food and produce, said Wendy White, a marketing specialist with the state’s agriculture department.
“We’re hoping to bridge the gap for consumers between the farm and the table by showcasing the journey that produce takes from the farm to the plate,” White said in an interview with the Denver Business Journal.
The campaign will have 19 events in Denver, Colorado Springs, Fort Collins, Grand Junction, Durango, Frisco, Dillon, Yuma, and Littleton. The campaign will stop at farms, grocery stores, farmers markets, agricultural events, festivals and schools.
A list of events, including a farmers’ market at Denver Union Station, and links to the campaign’s Facebook page, can be found here.
Visitors to the events can get seed packets to start their own garden and grow their own food, White said.
“A lot of people have lost a connection with agriculture,” White said.
“This helps bring them back to understand the trials that it takes to provide an abundant, safe affordable food supply. And it helps promote purchasing locally and looking for the Colorado Proud label and the state’s agriculture products,” she said.
Colorado agriculture employs 173,000 people and contributes $40 billion a year to the state’s economy.
“Buying locally helps support our economy as a whole,” White said.
More people have become aware of the Colorado Proud label through the years, with 86 percent of survey respondents in 2015 recognizing the logo —up from 58 percent in 2008, White said.
In 2015, 86 percent of people surveyed said they’d purchased Colorado-made food products, she said.
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