All 169 Giant-Landover stores will now offer a free piece of fruit for children under 10 during each shopping trip, the retailer announced.
The program kicks off with free bananas before moving to mandarin oranges later in the fall. Stores will use in-store signs and produce displays to promote the program.
The retailer said produce suppliers were supporting the program.
“Giant is always pleased to provide opportunities for healthy eating, whether it’s at home or in the store,” Lisa Coleman, lead nutritionist for Giant-Landover, said in a press release. “This program is one more way Giant helps children consume enough fruits and vegetables, further emphasizing our commitment to helping customers of all ages eat well and make healthy choices for themselves and their families.”
UPDATE: An Ahold USA spokesperson told SN all Stop & Shop, Giant-Carlisle and Martin's stores would also offer the Free Fruit for Kids program.