BP Unveiling ‘Personality Pumps’
BP plans to introduce new, highly interactive fuel pumps at a few sites around New York and Chicago to make filling up a more enjoyable experience.
Named “Miles,” the new BP Personality Pump uses a proprietary interactive technology to audibly greet consumers and initiate the fueling experience.
While filling up, consumers can select music on Pandora, record a video e-card to share on social media sites or play music trivia. Miles processes responses through a touchscreen tablet and guides consumers through an array of entertainment options.
“The BP Personality Pump is one of the biggest innovations at U.S. retail fueling stations in many years,” said Donna Sanker, chief marketing officer of BP Fuels North America. “We believe this technology could change the way people think about the typical fill-up and give consumers another reason to visit our stations.”
After pumping gas with Miles, drivers will be able to send themselves a text message with content created at the pump, a link to the Pandora station they chose and a special return offer.
The company began testing the new pump technology Nov. 15; testing will last for three months at several BP stations in the Chicago and New York City metro areas. It will be determine whether to make Miles available elsewhere following the pilot program and based on consumer response.
