Domino's new pizza delivery cars are tricked out with warming ovens
IMAGE: DOMINO'S
If nothing else, Domino's is always innovating in how it gets pizza to its hungry customers.
It's tested drones and let customers place an order with an emoji on Twitter, but now it's poised to disrupt the market for 1992 Pontiac Sunbirds forever. Domino's announced Tuesday that it partnered with GM, Roush and Local Motors to create a car purpose-built for delivering pizzas, dubbed the DXP.
The DXP is based on a Chevrolet Spark, but most of the interior is stripped out to better accommodate pizzas and all of their requisite accoutrements, like drinks, napkins and wings. Behind the driver's seat is a warming oven, because no one likes a lukewarm pie. Domino's claims that the DXP can carry up to 80 pizzas.
IMAGE: DOMINO'S
Naturally, the DXP is decked out in full Domino's livery, complete with a puddle light that projects the Domino's logo on the ground. With 84 horsepower out of a 1.2 liter four-cylinder engine, the DXP won't be terribly quick, but it will be fuel efficient.
Domino's crowdsourced ideas for this car with Local Motors, the innovative startup that brought the world the crowdsourced (and epic) Rally Fighter and the first-ever 3D-printed car. Roush Enterprises, the engineering firm best known for building heavily modified Ford Mustangs andGoogle's self-driving car prototypes, will be converting the Sparks into DXPs.
IMAGE: DOMINO'S
The DXPs will be rolled out to major U.S. cities over the next three months, with 100 planned to be built. Franchise owners can purchase a DXP for $25,000, according to The Detroit News.
While the DXP looks like a mammoth leap forward in the world of pizza delivery, it still needs to go head to head with a classic pizza delivery car to prove itself.
Domino's, I know a guy with a beat Geo Metro; call me when you're ready to do this.
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