Infographic: Omnichannel grocery shopping has room for growth
Consumers are making omnichannel grocery purchases at a respectable rate, but could retailers drive higher participation?
A new infographic from business intelligence provider Market Track indicates that omnichannel grocery shopping could be even more popular if retailers made sure it were affordable.
A survey of 1,000 shoppers by Market Track shows that 26% have purchased groceries online. Twenty-one percent have ordered groceries online to be delivered, an increase of 10% from the previous year.
However, half of shoppers said they would purchase groceries online instead of in-store if shipping were free. And 84% of survey respondents would order groceries online instead of in-store if digital prices were cheaper. The highest percentage, 31%, would only need online prices to be 10% cheaper to shift their purchase behavior.
The top reasons shoppers prefer to buy groceries online are that it saves time (54%), is easier than in-store (29%) and saves money (11%).
One-third of shoppers already plan to shop for groceries online more in the future, and data suggests retailers could make this percentage much higher.
See the full infographic below.
No comments:
Post a Comment