Tops Markets rebranding fleet of trucks
Tops Markets LLC is rolling out a new look for its delivery trucks to spread the word about fresh meat and produce.
Tops spokeswoman Katie McKenna said that last year, when Tops returned to complete local ownership, the company took over all operations at the Lancaster distribution facility, including the fleet. With this change, she said, came the opportunity to design the trailers of their 18-wheelers, and reiterate the Tops brand as an extension of existing marketing efforts.
The Buffalo, New York supermarket chain is working with Depew-based SKM Group to design the trucks, which include the Tops logo and images of berries or sirloin. Two trucks are complete with 30 more to be done by mid-August.
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