Amazon UK to expand grocery range as supermarkets look
on warily
Online
retailer has announced it is adding thousands more products to its Pantry
service, as big four struggle with changing shopping habits
Christopher North, UK boss of Amazon, said Black Friday
was ‘phenomenal’ this year. Photograph: Linda Nylind for the Guardian
Tuesday 29 December 2015 01.00 ESTLast modified on
Tuesday 29 December 201502.13 EST
Amazon is preparing to crank up the pressure
on Britain’s struggling supermarkets by dramatically expanding the range of
grocery products it sells. Christopher North, the UK boss of the online
retailer, has said it plans to expand its Pantry service rapidly in the new
year.
The news that Amazon is to ramp up its grocery
delivery business will come as a blow to the “big four” supermarket chains –
Tesco, Asda, Sainsbury’s and Morrisons – which are already under pressure as a
result of changing shopping habits. Large grocers have
been battling falling sales as households abandon the weekly shop in favour of discount
supermarkets, regular local top-up shopping and online ordering.
Amazon Pantry, which launched in November,
allows customers to buy from a range of 4,000 grocery and household products,
from big brands such as Kellogg’s, Ariel , Colgate and Kronenbourg.
The service allows households to quickly stock
up on items, with Amazon charging £2.99 for one delivery of a large box. North
said the company now plans to add thousands of extra goods. “We are really
happy with the early numbers,” he told the Guardian. “In the new year we are
going to be adding a lot more products.”
Pantry does not sell fresh food but the
venture’s success could pave the way for the launch of the Amazon Fresh service
in the UK. At present the company only offers the full grocery service on the
west coast of the US and in New York, but there is speculation it could launch
in London.
North said: “When we believe we have got the
offer right, and the economics, we will roll it out internationally.”
The expansion of Pantry comes on the back of a
productive year for Amazon in the UK. It enjoyed a record day on Black Friday,
generating 7.4m orders compared with 5.5m last year. It also reportedly added
millions of users to its Prime membership scheme – and signed up Jeremy Clarkson to a new series
that will launch on its video streaming service next year.
North said Black Friday was “phenomenal” for
Amazon. “We were a little nervous going into the day, it was a hard record to
beat,” he said. “I don’t know how it worked offline versus online, but we have
spent six years working out how to hold great Black Friday events. The
consistency year in and year out has been important.”
North said the company’s Prime service, which
offers one-hour delivery in major cities, had been a key factor of its success
on Black Friday, and it will also be expanded in 2016.
“The themes of speeding up delivery, bringing
a more diverse range of products, and investing in our digital offering are the
biggest areas for Prime,” he said.
Despite Amazon’s growth, North could not
confirm whether the company will pay more corporation tax in the country in
2016.
Amazon revealed in May that it would start recording UK sales in the UK rather than Luxembourg,
the home of its European headquarters. It came after the chancellor, George
Osborne, announced a diverted profits tax that imposes a 25% levy on groups
deemed to be artificially routing profits overseas.
The company has always claimed that the
Luxembourg structure was not tax motivated but was due to the fact that it uses
29 warehouses across Europe to deliver its range of 150m products to UK
customers.
North insisted that customers had driven the
change to the corporate structure, rather than tax policy. “The motivation for
the branches is the requirement to get closer and closer to customers and bring
the best innovations to them,” he said. “We are constantly looking at our
structure and making sure we are serving customers the best way possible.”
When asked whether Amazon will pay more tax in
the UK as a result of the change, North said: “I don’t want to speculate on
that.”
The group made $8.3bn (£5.6bn) of sales from
British online shoppers last year, but Amazon.co.uk Limited recorded just £679m of sales,
£34m of pre-tax profit, and paid £11.9m in tax.
“The way I think about it is the thing that
dictates what any company pays is the amount of profit they make,” North said.
“As our profits continue to be low and we continue to make heavy investment our
taxes will be based on those profits.”
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