Morrisons reports boost in sales of wonky vegetables

By ISN News Desk on 19/12/2015Comments Off on Morrisons reports boost in sales of wonky vegetables

Supermarket chain Morrisons has reported a hike in sales of wonky vegetables.  Morrisons, as a part of its waste reduction initiative, has put misshapen potatoes and carrots for sale in some of its supermarkets. The “wonky” seasonal vegetables are available in stores in Yorkshire and the north-east. The supermarket has also loosened its specifications for brussels sprouts to reduce the wastage. A prior endeavor by the supermarket to sell wonky courgettes was marked pathetic by gourmet expert and campaigner Hugh Fearnley-Whittingstall.

The defective vegetables available in Morrisions’ include potatoes, carrots, onions and parsnips. Almost all of these items are very much popular during the holiday shopping period. They have been chosen from agriculturists’ products in light of the fact that they are either deformed, have development splits, or are much littler or bigger than normal. They have been marked down by around a third in price in the light of the fact that shoppers may need to spend more energy peeling them. In some cases the customers won’t be able to utilize the entire vegetable.

The organization said it had picked Yorkshire and the north-east for the trial on the grounds that it has an extensive number of stores in those districts and can screen them all the more effortlessly from its head office in Bradford.  In front of the crest brussels sprout-purchasing week of the year, Morrisons has likewise loosen its specifications to permit purported “monster” grows – up to a third greater than their standard size due to the curiously warm climate.

Morrisons’ normal week by week supply of 3,700 tons of potatoes takes off to 6,500 tons amid Christmas week, while for sprouts it jumps from 180 tons to 650 tons. What’s more, 20% of sprouts sold amid it are have a tendency to go in a four-to six-day window in the runup to Christmas.