CattleFax 2016 Outlook: Now is the Time to Promote Beef

There is good news in 2016 when it comes to beef supply. According to the recent CattleFax 2016 Outlook and Strategies Session, there is more beef available now than a year ago and growth is expected to continue into the next year. CattleFax, the beef industry's leading information and analysis service, is predicting the biggest production gains for the second half of 2016, as long as Mother Nature continues to cooperate.

Consumer demand for beef remains strong and foodservice partners are well positioned to reap the benefits. Current price points allow operators to buy beef at a profitable margin. And while prices are still volatile, due to the cattle expansion the all-time highs are likely behind us.

So what does this mean for foodservice in 2016? 

• Take advantage of lower wholesale prices to highlight beef through promotional activities, LTOs and specials.
• Explore new menu innovations that capitalize on consumers' love affair for steaks and gets you the most value for every ounce you buy.
• Highlight beef's quality on the menu. Analysts advise operators to opt for Choice versus Select to get the biggest bang for their buck as a record 70 percent of beef is grading as Choice. Besides, consumers will pay more for what they consider quality or premium meat such as USDA Choice.
• Share the beef community's heritage and connection to the land with your guests through story telling on menus, online, social media and more.