San Antonio-based retailer H-E-B said Tuesday that it would begin this month to offer Internet shopping and delivery through partnerships with app-based personal shoppers Shipt and Instacart, and would launch curbside grocery pickup at select locations.
According to H-E-B, Instacart will expand service into San Antonio beginning May 12. Shipt will launch in San Antonio in an exclusive deal with H-E-B on May 25.
In addition to providing grocery delivery from H‑E‑B stores, Shipt and Instacart will partner with Central Market to provide on‑demand grocery delivery.
"H‑E‑B strives to provide customers not only with quality products at affordable prices, but also with innovative and convenient services," Greg Souquette, SVP and general manager of San Antonio Operations for H‑E‑B, said in a statement. "Partnerships with companies like Shipt and Instacart allow us to offer a shopping experience to fit the needs of our customers looking for time‑saving solutions."

Customers who sign up for an annual membership with Shipt prior to the May 25 launch will receive $50 in grocery credit. Shipt, based in Birmingham, Ala., said it intended to expand the service to H-E-B stores in Houston, Austin and Dallas markets later this year. Leading up to the launch, Shipt said it would build a network of more than 300 shoppers and identify opportunities to support community organizations throughout San Antonio.
Additionally in May, H‑E‑B said it would launch curbside pick‑up at the H‑E‑B plus! located at Bandera and Loop 1604. Customers will be able to visit hebtoyou.com to shop and schedule a pick‑up for the same day.
H-E-B's launch of grocery delivery services and curbside pick‑up in San Antonio adds to a suite of growing e-commerce options available to H‑E‑B customers. Last fall, H‑E‑B announced more than 50,000 shelf stable foods, drugstore and general merchandise products are now available to purchase and ship at heb.com.