May 11, 2016
When it opens this October, guests who shop our first Manhattan flexible-format Target store in New York’s Tribeca neighborhood can stop for a fresh bite at the new Chobani Café—right inside the store!
Guests will find the Mediterranean yogurt bar on the store’s first floor, featuring a menu of culinary creations made from Chobani’s signature Greek yogurt and hand-selected, artisanal ingredients. In addition to both sweet and savory yogurt creations, the café will offer sandwiches, soups, coffee and desserts, all made with only natural ingredients. Here’s a peek at what the Chobani Tribeca Café will look like:
This will be Chobani’s second café. The first—Chobani SoHo—opened in the heart of New York’s SoHo neighborhood in 2012, and has since gained a legion of fans.
“The Chobani Café is a really special part of the brand that sets us apart and allows our beliefs around great food and great design to come to life. For us, it's a sort of a test kitchen for what you'll see us doing down the road, and for our fans, it's come to represent an incubation and inspiration destination," said Peter McGuinness, chief marketing officer, Chobani. “As we look to expand our cafés in more locations, the partnership with Target Tribeca was a great way to do that in downtown New York City. It's a perfect location in a great format that gives us a new opportunity to be innovative while providing a unique guest experience."
Chobani has been a guest-favorite brand at Target for years, and with its New York heritage, the new café was a perfect fit for our 45,000-square-foot flexible-format store in lower Manhattan. What else will guests find at the Tribeca store, located a few blocks north of the World Trade Center Transportation Hub? The first level will also feature Target’s exclusive, high-quality, affordable apparel and accessories, including our recently launched Who What Wear women’s fashion line. It’ll also have plenty of exclusive home products Target’s known for, like Threshold, Todd Oldham's Hand Made Modern, and more.
The expansive lower level of the store will provide the neighborhood’s families and many office workers everything they need (and then some!) for a quick-trip shopping experience. Along with a CVS Pharmacy, they’ll also find fresh and organic produce, grab-and-go meals, baby and kids’ items, pet supplies, tech accessories, home organization and storage items, party and office supplies and more. In addition, we’re testing new fixtures in our apparel and home décor departments too, and enhanced displays in our health and beauty and electronics and entertainment departments.
“Through Target’s flexible-format stores, we’re able to build customized stores in urban neighborhoods—like the Tribeca store—to make it easier for guests to shop,” said Anne Stanchfield, vice president, Flexible Formats and Localization, Target. “There are a number of things we’re excited to share with guests who shop the Tribeca store, including the freshness and convenience of Chobani Café, trendy and affordable apparel and home products and a merchandise presentation that will make it fun and easy to shop.”
Can’t wait until this fall for a look at the new store and a taste of Chobani Café? Pick up some Chobani yogurt at any Target store and whip up one of these fan-favorite yogurt creations, straight from the Chobani Soho Cafe menu:
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