This new Publix in North Carolina
represents the future of grocery stores
May 27, 2016, 2:47pm
EDT Updated May 27, 2016, 2:52pm EDT
Ashley Gurbal
KritzerReporterTampa Bay Business Journal
Publix Super Markets Inc. has opened a
new store in North Carolina that's a much of a foodie experience as it is a
grocery store.
The store in Winston-Salem opened May 11. It is a hybrid store,
blending the grocer's GreenWise concept with a traditional grocery store. North
Carolina is a major focus for the Lakeland-based grocer, CEO Todd Jones previously told theTampa
Bay Business Journal.
While that store represents 140 new jobs, each new store also
represents job growth at the
Lakeland headquarters. Publix is the largest private employer in the Bay
region, with more than 35,000 local employees.
At 53,000 square feet, the new store is one of the grocer's
largest and includes an expanded prepared foods selection and a deli that
carries more than 200 artisan cheeses and staffs a certified cheese specialist.
In addition to a soup bar that offers four gourmet soups daily,
a hot bar features Pan-Asian favorites like Mongolian beef, sweet and sour
Chicken, vegetable lo-mein and more.
Sushi is also available and made fresh daily.
Even grocers aren't immune to ecommerce competition,
making the grocery shopping experience more important than ever. Many in the
industry are shifting to a " grocerant" model,
building restaurants and even bars into their stores along with bumping up
their prepared foods selection.
Publix will also face additional competition from Wegmans Foods
Markets, one of the country's most beloved grocers, in the coming years in
North Carolina.
"Many factors go into choosing a store's design including
available space and understanding the needs of the community," Kimberly Reynolds, Charlotte-based Publix
spokeswoman, wrote in an email Friday. "In this case, that was providing
our customers with a large selection of prepared meals and grab and go items
which, you'll find in our hybrid stores."
The prepared foods department includes "chef-inspired
appetizers, entrees and side dishes" like cedar plank salmon, twice-baked
potatoes and grilled asparagus with vinaigrette and blue cheese.
"The Deli is also split with subs, salads and sliced meats
and cheeses on one side and Chefs Selections on the other," Reynold wrote.
"The same layout is in our Asheville and Cornelius stores. At this time, I
don't have information available as to if we'll see this prototype moving
forward. However, you will continue to see more of the prepared foods and ready
to cook items in our Charlotte Division stores."
This store also includes an event planning center, "staffed
to assist customers in planning every detail for any special occasion from
tailgate parties to weddings and holiday gatherings," according to a
Publix news release.
"Event planners will ensure all items are pulled together
for the gathering, including placing orders for cakes, platters, beverages and
floral arrangements and making suggestions that will perfectly complement every
themed event."
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