Roche Bros. Introduces Omnichannel Fulfillment And 1-To-1 Personalization To 18 Stores
Family-owned grocery Roche Bros. has selected Unata to build out new omnichannel shopping experiences and bolster its e-Commerce offering.
The Unata platform will be available at 18 of the grocery’s Roche Bros. and Sudbury Farms stores. The platform will offer a home delivery option at its eastern and central Massachussets locations, as well as a curbside pickup option at select locations.
The platform is designed to cater to each shopper’s individual purchasing behaviors over time, so that Roche Bros. can provide a one-to-one personalized shopping experience to customers. The solution’s features include:
- A personalized homepage listing the most relevant products and specials based on shoppers’ purchase history;
- Product recommendations across the online shopping experience, including related items to customers’ current shopping cart;
- A product catalogue with relevant items for the shopper provided in each department; and
- Sales notifications and offers on products, either purchased before or related to future buying interests.
In addition to creating a more personalized customer experience, Roche Bros. expects to enable their shoppers to organize and browse products online based on attributes such as organic, on-sale, local, gluten-free and more. Within this e-Commerce experience, shoppers can access all in-store specials, including complex promotions.
Shoppers aren’t the only people that are expected to benefit from the Unata solution, with staffers gaining the capabilities to manage online orders through a new dashboard, as well as target and manage promoted content to their shoppers.
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